It’s unclear whether Twitter will pursue a deal, which would involve TikTok’s U.S. operations, the people said. (Bloomberg)
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Twitter Inc. has held early talks about a potential combination with TikTok, the Chinese-owned video-sharing app that the Trump administration has declared a national-security threat, Dow Jones reported, citing people familiar with the matter.
It’s unclear whether Twitter will pursue a deal, which would involve TikTok’s U.S. operations, the people said. Because Twitter is much smaller, the San Francisco-based social media company has reasoned it probably wouldn’t face the same level of antitrust scrutiny as Microsoft Corp. or other potential bidders, people familiar with the discussions told Dow Jones.
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Microsoft has been negotiating for weeks with TikTok’s owner, Beijing-based ByteDance Ltd., and is considered the front-runner for any possible deal, according to the people. Microsoft CEO Satya Nadella spoke with President Donald Trump about the matter a week ago.
A TikTok spokesperson said the company doesn’t comment on “market rumors,” in response to a inquiry on Dow Jones’ report.
Twitter’s market capitalization is about $29 billion, smaller than Microsoft’s at more than $1.6 trillion. Twitter would almost certainly need help from other investors if it does buy TikTok, Dow Jones said, though it counts private-equity firm Silver Lake among its investors.
Jack Dorsey, the chief executive officer of Twitter, has had a failed attempt at short-form video: it shut down the Vine app in 2016, four years after acquiring it, as part of an effort to cut costs. The company has recently been under attack by President Trump, who said that Twitter and Facebook Inc. are unfairly censoring him. Both platforms blocked a video shared by accounts linked to Trump for violating their policies on coronavirus misinformation.
TikTok plans to file a federal lawsuit as soon as Tuesday to challenge President Trump’s executive order banning the video-sharing service from the U.S. as unconstitutional, National Public Radio reported earlier Saturday, citing an unnamed source. TikTok responded to the ban in a blog post on Friday, saying it was “shocked” and would pursue all remedies available.
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President Donald Trump has recently signed an executive order to ban TikTok in the United States, citing security concerns over the mega popular Chinese-developed social media app. The TikTok ban would go into effect on September 15 if the company is unable to find a US buyer, with the latest company throwing its hat in the ring being none other than Twitter.
According to a new report by The Wall Street Journal, TikTok and Twitter have had talks about a 'potential combination' that would see the two social media giants join forces. Twitter has far less purchasing power than other companies bidding for control over TikTok, but as stated by Fox Business, there would potentially be less antitrust issues if Twitter was going to buy the company due its comparatively smaller size. This would in turn speed up the process and give TikTok a chance to sell its US operations before the ban goes into effect on September 15.
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Besides Twitter, the other major tech company that is hoping to buy TikTok is none other than Microsoft. Ever since reports of a potential TikTok ban surfaced, Microsoft has consistently been one of the most consistently mentioned possibilities to buy the social media app. It seems discussions are still ongoing, however, now that Twitter is involved.
It's no surprise that many different companies are wanting to take control of TikTok. The social media app is a massive hit worldwide, with hundreds of millions of daily users. A variety of celebrities, video game companies, and more have started using TikTok to promote their brands, and the app has also produced some of its own stars, not unlike Vine did years ago. It appears as though TikTok may be a permanent pillar in the social media space akin to Facebook, Instagram, or Twitter, assuming it is able to avoid being banned.
While the US government has said that it wants to ban TikTok because of security concerns, there are other theories floating around online. One theory that has gained traction is that Trump wants to ban TikTok to get back at users of the app. For the uninitiated, TikTok users managed to trick the Trump administration into thinking that significantly more people were going to attend his rally in Tulsa, Oklahoma, only for a fraction of the expected guests to turn up. This gave Trump bad optics on TV, as it gave the appearance that people weren't really interested in attending his rally. That being said, there have been efforts by US government groups to ban TikTok for quite some time, so it's possible that this is just a coincidence.
Whatever the reason, the TikTok ban will go into effect on September 15 unless Twitter, Microsoft, or some other company purchases it.
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Source: Fox Business (via The Wall Street Journal)